…says consumers remain soul of business
Arising from two successful back-to-back Bar activation christened Drink Win Celebrate Promo, which recorded massive turnout of customers and consumers, Champion Breweries Plc said the company is not only ready to do more across the state and region but planning a massive event that will shake the entire South-South and South-East market.
The company’s Head Sales and Commercial Excellence, Mr. Anthony Osagwu, who dropped the hint at the just concluded Bar activation at Bae Arena Uyo yesterday, described the teeming consumers who thronged the event and won various prizes as the soul of their business, stressing that its consumers will be well appreciated in the coming big show.
According to him,
“These people are the reason why we are in business, they are the ones to tell us if we are getting it right and we don’t take their patronage, loyalty and partnership for granted, infact the policy is that we must continue to engage our consumers, they are the soul and parts of our business.”
He added,
“We are in existence because of our consumers and they will always guide us while we continue to engage them, so we will continue this project for a long time.”
Mr. Osagwu, who hinted that the company’s shareholders are smiling as the company has started paying dividends, highlighted that the CAN line which will help them overcome the challenges in ensuring uninterrupted supply of their beverages in disposal CANS will soon materialise.
He maintained that the Core investor is sincerely determined to take the Champion brand to the highest level and that they are ready to work harder to compete with global brands.
The Sales Boss also made a passionate appeal to customers and consumers to ensure return of bottles to appropriate quarters after consumption, stressing that it helps the company to serve them better even though the expansion of market has made it imperative for them to produce more.
Counting on the advantages of renewable or green energy which the company is working hard to switch on, Mr. Osagwu said aside from its environmental friendliness, it will cut costs of operations and make money available to the stakeholders and others working for the company.
Our Correspondent reports that the just concluded Drink, Win, Celebrate promo at Bae Arena Uyo witnessed massive turnout of people who won various prizes through raffle draw, ranging from bags of rice, cartons of Indomie noodles, live chickens, gallons of groundnut oil among many others for drinking just two bottles of any of their beverages which qualified them for the draw.
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